Factors That Promote Commercial Success of Products

In recent years, it is believed by some people that advertising is the major determinant of rapid sales of popular goods, and not the actual demands of the people for whom they were produced. For some reasons, I strongly disagree to this belief. 

Advertising, inarguably, is one of the top that aid effective sales of goods  and services. It is a strategy deployed by business and companies in boosting sales and maximising profit. However, while it plays an important role in businesses  it cannot be considered for any reasons as the 'lynch pin' of a thriving and successful business. There are some other factors to be considered, amongst which the needs of the society serves as the most significant of all.

Indisputably  the production of goods and services that meet the demands of the society at a point in time yields more positive result. When people's needs are considered before production, such product tends to gain more attention form consumers. For instance, during the outbreak of COVID 19, an acute illness In 2020, a great deal of individuals were on a pursuit of owning a 'nose mask'. This actually enhanced the sales of nose masks at this period of time, as sales were practically made everywhere _ at banks, passport offices, in the marketplace, at car parks  in offices, at the airport, at schools, and most prevalent of all, at hospitals. Funnily enough, some individuals even owned tons of nose masks, as a result of their inconsistency in keeping it qith them wherever they went. They ended up buying more pieces than needed. Without doubt, this product made a great commercial success during this pandemic. If there was no sudden demand for nose masks, people would seldom or never buy such product irrespective of the number of advertisements on them, except in fleds they are required  such as in laboratories and hospitals.

In  conclusion,  I believe rather than advertising, companies need to put into proper consideration the needs of the society in which goods are sold, as this is the major determinant_ the most powerful tool _that could be used in enhancing the success of a product in the markets.

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